The superfood skin trend is here to stay

By Raww Cosmetics

With so much emphasis placed on the benefits of superfoods in our diet, new brand Raww is here to add a healthy dose of superfoods to everyday skincare and beauty routines.

The entire Raww range is infused with organic ingredients and natural superfoods such as Coconut Water, Kale Extract and hero ingredient, WildBerry Harvest™, which has been clinically proven to increase skin hydration. WildBerry Harvest contains 3 Australian Outback ‘super-berries’ and is clinically proven to boost hydration by 3 times.

As the first Australian-made superfood beauty range in the world, Raww has been specially formulated for those looking to embrace a more natural approach to their beauty regime.

Tony Rechtman, the creator and CEO of Raww explains the vision behind the brand.

“We genuinely believe that healthy cosmetics and skincare should be available to everyone” Tony says.

“Increased understanding about ingredients and making a change towards selecting products that are better for us has become a true lifestyle movement.”

This is a company that likes to keep it real and says no to a lot of nasty ingredients that frankly we just don’t need in our skincare.

“It is incredible the amount of fillers and chemicals that you will find in other brands of skincare and make-up that is not needed. We say no to parabens, talc, bismuth oxychloride, nanoparticles, animal testing, synthetic fragrance, chemicals, LSL or SLES, sulphates and petrochemicals” Tony says.

“Your skin filters out a huge amount of toxins—it’s like your third kidney, so it makes sense to use pure products so that your skin doesn’t have to work over time to filter out toxins.”

And while it’s somewhat recognised that skincare should be chosen wisely, makeup choices can easily be overlooked. Since the skin absorbs whatever we put on it, makeup ingredients should be considered carefully. Throughout a woman’s lifetime, she will consume a litre of lipstick.

“Women deserve to put the best ingredients on their skin as the body naturally tries to fight off anything unrecognizable, when it comes to health, makeup products are just as important as skincare, so use products with ingredients that the body celebrates.”

The hero ingredient in every Raww product is coconut water that is rich in nutrients such as potassium. Coconut water helps boost hydration and improves skin elasticity.

Kakadu Plum is another amazing ingredient in Raww products that contains more vitamin C than an orange. Vitamin C is the most essential antioxidant helping to slow down the aging process. It also gets rid of bacteria, helping to keep skin clear from blemishes.


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